How ASAP Repairs Took Control of Their Calls with an AI Receptionist
(Smart automation for local success)
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Helping a trusted local repair business in Nottingham never miss another job - thanks to a smart AI and a business owner willing to push the limits.
Key Takeaways
Never miss a job again
Simon's AI receptionist answers every call with professionalism, even outside working hours.
Live booking into his diary
Customers can schedule directly into his calendar during the call, without Simon having to lift a finger.
CRM integration saves hours
Every booking is automatically entered into his job system, with minimal double-handling.
Caller confidence stays high
The AI receptionist handles names, numbers, and postcodes with human-level clarity.
It's always improving
Thanks to Simon's feedback and real-world usage, we continue refining the receptionist to get smarter over time.
Even imperfect calls are useful
If a line cuts out or details are unclear, we still pass through the job with fallback data so no lead is wasted.
Business Background
When Simon Herbert of ASAP Repairs first approached us, his business was thriving - but his phone was too. Like many tradespeople, he struggled to answer every call while maintaining top-quality work. Voicemails piled up, and the risk of missed jobs was growing.
What followed was a collaborative build to give Simon a bespoke phone-based automation tool. Simon became one of the first users to adopt our AI receptionist with full diary and CRM integration. His feedback, real-world testing, and attention to detail helped shape how the system performs today.
This is the story of how we built - and continue to improve - a receptionist that answers for him, books jobs automatically, and gives him his time back.
Communication Challenges
Before bringing in the AI receptionist, Simon faced a problem that's familiar to many tradespeople: the phone would ring constantly, but he couldn't always stop what he was doing to answer it.
Constant Interruptions
The phone would ring constantly, but Simon couldn't always stop what he was doing to answer it.
Lost Opportunities
Missed calls meant missed jobs, and customers would give up and call someone else.
Slow Follow-up
Even when voicemails were left, the follow-up process was slow and time-consuming.
The pressure to be constantly available was cutting into Simon's time, focus, and work-life balance.
What We Delivered
We set Simon up with a fully customised AI receptionist - a natural-sounding assistant that professionally handles inbound calls, gathers key booking details, and syncs them directly into his CRM and calendar.
Professional AI Voice
Picks up every call with a friendly, professional tone
Smart Data Capture
Asks all the right questions to capture job details, access notes, and contact info
Live Diary Booking
Books jobs directly into Simon's diary using live availability
CRM Integration
Automatically creates entries in the backend CRM so nothing gets missed
Failsafe Protection
Built-in fallbacks preserve booking info even if calls get cut off
This wasn't just a plug-and-play script. We built Simon's agent using our proprietary baseline receptionist framework and trained it with ARO principles - our internal system for optimising answer rates and caller engagement.
We also fine-tuned the receptionist to handle tricky pronunciations of local postcodes, addresses, phone numbers and names - something we've found can make or break trust on the phone.
Results & Outcomes
Simon now wakes up with a pre-filled job list, often containing multiple confirmed bookings - without ever picking up the phone.
of calls answered on his behalf
of live conversation handled by AI
of booked jobs from AI-managed calls
double-handling with CRM integration
Customers never reach voicemail. They get a live, helpful response, and Simon gets his time back.
Final Reflections
Simon's AI receptionist has become an invisible but essential part of his business, reliably handling the admin while he focuses on delivering expert repairs. It's not just a one-time setup either - we're continuing to refine and improve it based on Simon's feedback and real-world usage.
His willingness to test, tweak, and push the boundaries of what's possible has been instrumental in shaping how our AI receptionists perform today. We're genuinely grateful for his trust, input, and patience throughout the process.
"You guys have been brilliant, listened to everything I need, thought outside the box with an exceptionally fast and reliable service, and provided me with everything I required and then some!"
It's partnerships like this that make Arrow what it is.
And here's the kicker:
You get your own 24/7 AI Receptionist that answers every call, set up for you in days, for less than your phone bill.
No contracts. No hidden fees.
Most trades spend £10K+ a year trying to solve this with admin staff or answering services.
⚡Guaranteed Results
Book four real jobs in 60 days using our tools - or get your money back.
No stress. No risk. Just leads, sorted.
Talk to Arrow now, and hear for yourself how we capture leads and handle a real potential customer enquiry.