A quick clarification: "virtual receptionist" can mean two things
In the UK, people use "virtual receptionist" in two ways:
- 1.A human receptionist answering calls remotely (often an answering service)
- 2.An AI receptionist that answers calls automatically and follows your rules
ARROW is the AI option. If you want a person in a call centre, we're not the right fit. If you want every call answered instantly, 24/7, with lead capture and booking built in — keep reading.
What is a virtual receptionist (the ARROW version)?
ARROW is a 24/7 AI receptionist that answers your calls, speaks naturally, captures the job details, and sends you the right info straight away.
No voicemail. No "call back later". No missed leads.
What your virtual receptionist does on every call
- Answers instantly with a professional, human-like voice
- Captures name, number, and what the caller wants
- Qualifies leads using your criteria
- Books appointments into your calendar (if you want it)
- Sends you instant notifications by SMS or email
- Filters spam and time-wasters
- Tracks calls with clear analytics
Live in 7 days, trained around your business.
Who this is for
ARROW is built for busy businesses that get enquiries by phone and can't pick up every time:
- trades and field-service teams
- service businesses with a small admin team
- owners who are on-site, driving, quoting, or mid-job
- any business tired of losing work to missed calls
If your phone is a lead source, a virtual receptionist is a revenue protection system.
Virtual receptionist vs answering service (human)
If you're comparing options, here's the clean difference:
Human answering service
- • good for basic message taking
- • quality varies by agent
- • training is ongoing
- • coverage depends on staffing and hours
ARROW (AI virtual receptionist)
- instant pickup, 24/7
- consistent lead questions every time
- built around your rules
- booking and notifications baked in
Want to hear the difference in real life? Call the demo.
How ARROW works
Call the demo
Hear the voice, the pace, the style. Decide if it feels right.
Onboard in minutes
You tell us what you do, what you charge attention to, and what counts as a good lead.
Go live in 7 days
Your AI receptionist starts answering, qualifying, and booking calls day and night.
Virtual receptionist pricing (UK)
ARROW starts at £99/month with 150 minutes of call time included.
If you want the clean breakdown:
See full pricingProof it works
Real businesses use ARROW to stop missed calls turning into missed jobs.
Browse examples and outcomes here:
Read case studiesFAQs
Try your virtual receptionist now
Call and hear it handle a real enquiry.